WE ACCELERATE INNOVATION & GROWTH

BRAND INNOVATORS LABS ACCELERATES INNOVATION & GROWTH BY LEVERAGING OUR NETWORK, EXPERIENCE AND THE COUNCIL OF EXPERTS FROM FORTUNE 500 COMPANIES.

OUR SOLUTIONS

Brand Innovators Labs is an innovation consulting firm focused on accelerating growth through digital transformation. Our capabilities are enabled by a team with diverse experience, an agile engagement staffing and delivery model and our powerful Advisory Councils. We’re passionate about helping clients unlock innovation that powers growth outsize ROI.

Biz Dev: Growth

For growth stage companies and new solution developers from within the enterprise. Product and go-to-market advisory + tailored business development support leveraging proprietary access to hundreds of enterprise decision makers.

Consulting: Advisory

Consultative and project management solutions for brand clients, with deep expertise in marketing innovation, enterprise digital transformation, partnership and new business line development.

Let’s discuss how BI Labs can change the game for your brand.

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OUR TEAM

Stephen Strauss

Executive Director

Stephen is an enthusiastic and driven management leader, who has worked with some of the world’s most respected companies in the areas of rights holder, sponsorship, partnership development, activation, and retail technology services. He brings an array of expertise both in large corporate environments as well as growth company operations. At BI Labs, Stephen leads both growth and advisory initiatives with a focus on enterprise client engagement delivery and development.

Jason Adelman

Vice President, West

Jason brings over 15 years of leadership experience to the Labs team, having managed the brand marketing & business development activities of both Fortune 500 advertisers and emerging consumer brands alike. While leading business units on the client side, agency side, & within multi-media entertainment companies, Jason specializes across the areas of strategic partnerships, consumer brand marketing, sports & entertainment alliances, branded content development, & B2B joint ventures.

Andrea Orth

Vice President, Midwest/Texas

With over 20 years of experience in advertising and marketing, Andrea has become an expert at driving short and long term sales for a variety of powerhouse brands, primarily in the food and restaurant space. She has proven success in developing and activating strategic, results-driven marketing plans and collaborating seamlessly with brands to successfully deliver against outlined marketing objectives and KPI’s. Andrea’s experience includes partnering with some of the world’s most highly recognizable brands.

Ritesh Shah

Vice President, East / GM, Canada

Over a career spanning 20 years, Ritesh has provided leading edge advisory and technology consulting to Fortune 500 firms in the Pharma and CPG industries. Most recently, he led the IT-Marketing relationship for the Canada zone for KraftHeinz, where he was responsible for launching the first Marketing Digital Innnovation Challenge. During his time at AstraZeneca, he acted as the lead technology Business Partner to all functional units – ranging from Medical Affairs and Operations to Sales and Marketing.

Innovation Advisory Council

In partnership with Brand Innovators, we’ve developed a community of thought leaders, change agents and decision makers from Fortune 500 companies. These advisors help to provide insights and expertise we can leverage on behalf of our portfolio companies to accelerate the adoption of new solutions within the enterprise client landscape. Selected council members are featured here.

Abhishek Jadon

Sr. Director - Consumer Data & Digital Strategy, PepsiCo

Abhi Vyas

Director - Director, Digital Personalization & Analytics, Verizon

Abigail Flora

VP Marketing and Creative, Spanx

Adam Kmiec

VP - Digital Strategy & Communications, UnitedHealth Group

ALAN MAGEE

VP - Digital Marketing & Technology, Church's Chicken

Alessandra antenucci

Sr. Director - Global Brand Marketing, Fossil & Zodiac

Alex Meakin

Head of Acquisition, Smile Direct Club

Alexa Harnett

Head of Marketing, Aston Martin

Ali Frost

CMO, Popstroke

ALLIE WESTER

Digital Marketing Strategist, Tito's Vodka

Amy Endemann

Head of Marketing, Apollo Neuro

ana soto

Sr. Media Manager, JCPenney

andrea hopelain

VP - Global Brand Management & Marketing, Electronic Arts

andrea port

Director - Public Relations & Social Media, Kohl's

Andrew Eis

Head of Marketing, Pernod Ricard

Angela Gruszka

VP - Digital Marketing & eCommerce, Maria Tash

AnISHA RAGHAVAN

Head of Global Brand & Product Marketing, Rodan + Fields

AnJalee vasvani

Director - Display Marketing, William-Sonoma Brands

Ann Unger

Head of Marketing Communications, Puma

anna-karin loureiro

VP - Global Strategy & Innovation, Calvin Klein

Anthony Cortese

Digital Planning Strategist, Unilever

Ash Duvernois

Sr. Manager, Digital Marketing Acquisition, COX Communications

Ashley ANDERSON

VP - Acquisition & Member Marketing, Equinox

Ashley travis

Director of Digital Strategy, Yum Brands

Ashwin Nathan

VP Marketing, Digital Strategy, and Loyalty, H-E-B

Audra Carson

Director - New Ventures, Post Consumer Brands

Banita Sarwar

Director - Personalization & Marketing Orchestration, Marriott International

Barbara Liss

VP Marketing, Merrick Natural Petworks

Barbara Sharnak

Director - Brand & Product Marketing, Republic Wireless

Ben De Castro

VP Marketing, Eargo

Ben Collier

Executive Director - Brand, JPMorgan Chase & Co.

Bess Montecalvo

Head of Commercial Services Field Marketing, Hyatt Hotels Corportation

BETHANY EVANS

Director - Digital Marketing & Loyalty, The North Face

Bob Arnold

Global Digital Strategy & Media Lead, Google

Brandan Jones

Content Marketing, Editor in Chief, DirecTV

Brandon Levine

Innovations & Payments, Dollar General

Breana Teubner

Head of Product Strategy & Operations, Banana Republic, Gap Inc.

Brendan O'Marra

Director - Digital Marketing North America, BIC World

Brian rickert

VP Marketing Technology & Tools, SAP

Brigette wolf

Sr. Director - Global Platform Innovation, Mondelez International

Brina nash

Head of Customer Relationship Management, Goldman Sachs

Brittney Williams

Director Global Omni-Channel Shopper Marketing, Kellogg Company

Brock McLaughlin

Assistant Manager, Social Marketing, Spin Master

CALVIN LAMMERS

VP of eCommerce, Health-Ade

CAmeron koslow

Sr. Marketing Manager, Empire Today

Carmen True

VP - Digital Experience & Marketing Innovation, HP

Caroline Culbertson

Director - Marketing, Betabrand

CAROLINE MORGAN

VP Digital Strategy, Los Angeles Dodgers

Catherine leitner

Director of Global Brand Marketing, St. Regis

Chad mitchell

VP - Head of Content & Digital Platforms, TD

Chris baccus

VP Digital Marketing, Unibail-Rodamco-Westfield

Chris Carfi

VP - Product & Content Marketing, Duda

Chris Terschluse

Head of Marketing & Content, Chime Bank

Christine Lustig

Media Lead, Consumer Marketing, Facebook

Christine white

Director, Social and Content Marketing, Ulta Beauty

Claudia Cicilliano

Director of Digital Marketing, CNBC

Clement reid

SVP - Sales & Marketing, Universal Gaming Group

Colleen Sherry

Digital Lead - Beauty & Body Care, Henkel

Conley Fitzpatrick

CMO, 21Seeds Inc.

Dalia Ganz

VP - Social Media, Digital Marketing, & Synergy, Freeform (Disney)

Damon Mercadante

VP - Programmatic Marketing, CBS Interactive

Dan Gray

Digital Manager - Shopper Content, Ford Motor Company

Dan Mazei

Sr. Director, Head of Global Communications, Activision Blizzard

Dana Lawrence

Managing Director - Brand Marketing, American Airlines

Dana Miller

Sr. Director - Integrated Marketing, The Pause Group

Dane Mathews

Head of Marketing Activation & CRM, Conagra Brands

Darrell Franklin

Head of Digital Product Strategy & Design, Analytics & Omni-Channel, Mattress Firm

Dave Spinato

VP - Global eCommerce, HARMAN International

David DeSouza

General Manager, Basic American Foods

Diana Boyles

VP Marketing, Home Advisor

Divya Goel

Sr. Director - Global Advertising, Relevant Sports Group

Edward BOURELLY

VP - Marketing, Planet Fitness

EJ Smith

Head of Marketing - Fleet Management Solutions, Ryder Systems

elizabeth campbell

Sr. Director - Cultural Engagement & Activation, McDonald's

elyse burack

Head of Consumer Marketing, Capsule

Eric Smith

Sr. Director - Marketing Insights, Inspire Brands

Erica Hughes

Sr. Lead - Digital & New Media, Chick-fil-A Corporate

Erica (Kaufman) Lenard

Director - Corporate Franchise Management, The Walt Disney Company

Erica Urrutia

Global Digital Marketing Director, Edgewell Personal Care

Erin Chin

Head of Brand Communications & Consumer Engagement, Mountain Dew

Erin Dwyer

VP of Digital, OUAI Haircare

Erin Everhart

Director - Digital Personalization, Arby's

Erin Levzow

CMO, Marcus Hotels & Restaurants

Erin McElroy

Program Director - Innovation & Corporate HQ Marketing, IBM

Ethan Eyler

Head of Brand Products, Lyft

Evan Slater

VP - Global Marketing, Billabong

Francey Grund

VP of Marketing, RightRice

gabriela mccoy

Director - Strategic Insights & Analytics, Bacardi

gary binstock

Director - Strategic Innovation & Technology Alliances, Colgate-Palmolive

Gary Weintraub

Sales Director - Drugstore Class of Trade, SC Johnson

Genevieve Mazzeo

Digital Marketer, Perdue Farms

Ginny chien

VP - Global Brand Marketing & Consumer Engagement, Unilever Prestige

Guillaume McIntyre

VP Marketing, The Information

Heather Bergstein

Head of eCommerce, Remy Cointreau

Heather Cutter

SVP - Brand, Innovation & Marketing, Harmless Harvest

Heather Ruiz

Brand Manager, Integrated Marketing Expert, Sprint

Hedy Payghambari

Director - Marketing & Media, Papa Murphy's

Herbert mattei

SVP Digital Marketing, General Motors

ian cohen

Head - Global Content Innovation & Creation, PayPal

Ian Yung

VP of Growth, Parachute Homes

Ivonne kinser

Head of Digital Marketing, Avocados From Mexico

Jack Song

Marketing & Communications, Cunningham Collective

James Clarke

Sr. Director - Portfolio Media, Analytics & CRM, Frito-Lay, PepsiCo

James Cuthbert

SVP - Brand Marketing & Strategy, BET Networks

James Gregson

Head of Social Media Studio, The LEGO Group

Jasmine Atherton

VP Marketing, etuHOME

Jason adelman

VP, Head of West Coast, Brand-Innovators Labs

Jason Pirock

Director of Marketing, Aparium Hotel Group

Jason Waggoner

VP / General Manager F&B, Kadenwood

Jayesh Shah

Director - New Business Development, Mars Wrigley

Jeff Wong

VP Marketing, Country Archer

Jenna Engleman

Sr. Director Brand Marketing, Thrive Market

Jennifer Burns

Sr. Director, Head of Candidate Brand, Discover Financial Services

Jennifer Clay

Principal Portfolio Manager, Whole Foods Market

Jennifer latz

Sr. Brand Marketing Manager, Red Bull

Jenny Williams

Sr. Director - Marketing Strategy & Customer Experience, Moe's Southwest Grill

Jeremie Moritz

Global Digital Marketing Director, Campari Group

Jeremy Lowenstein

CMO, MeUndies

Jeremy Liebman

Digital Marketing Lead, Dreyer's Grand Ice Cream

Jessica Anselmi

VP Marketing, The Sill

Jessica Berlin

Executive Director Marketing, Beachbody

Jessica Burns

VP - Brand Marketing & Creative, GrubHub and Seamless

Jessica Fini

Manager - Head of Automobile Social Marketing, Honda and Acura

Jessica Smith

Sr. Director of Marketing, Ted's Montana Grill

Jessica wilkerson

Sr. Manager - Product Management, Hotel Websites & Brand Sites, Marriott International

Jessica Williams

Sr. Director - Global Product Marketing, Visa

Jillian scott

Marketing Director - Growth, Retention, Product Marketing, iD Tech Camps

Jim Halliday

CMO, TickPick

Joanna Darst

Global Director - Analytics & Marketing Effectiveness, VFCorp

Joe Prota

Principal - Global Social Strategy & Data, IBM

Joe Rago

Director Digital Innovation, Ulta Beauty

Jordan Lalor

Senior Social Meia Specialist, Mercedes-Benz USA

Jordan narducci

Director Global Direct to Consumer eCommerce Platforms, Kellogg Company

Jorge Almeida

Sr. Digital Marketing Manager, Avocados From Mexico

Jorma Kremser

Global Media Manager, Bose Corporation

Jose Corella

Sr. Director Global Marketing - Baby & Child Care, Kimberly-Clark

Joseph Barbagallo

Department Manager - Digital/Social/CRM, Jaguar Land Rover NA

Josh Karpf

Director, Digital & Social Media COE, Keurig Dr. Pepper Inc.

Josh krauss

Director - Digital Marketing, Auntie Anne's LLC

Josh Palau

Head of Media, Digital Platforms, & Content Production, Bayer Consumer Health NA

Josh Rosen

Sr. Digital Strategy Manager, Church & Dwight

JP Persico

Director - Innovation, Strategy & Head of Workshop Business, Bosch NA

Kamal bhandal

VP - Global Brand & Consumer, Align Technology

Kate Brady

Head of Media Innovation & Partnerhip Development, PepsiCo NA

Kathryn McKeon

Director of Marketing, Vital Farms

Kathryn Wong

Associate Director, CRM Marketing, Walmart

Katie jokipii

Director - Acquisition & Mass Media, Dollar Shave Club

Katie Sotor

VP Marketing & Sales, Crane USA

Katya derhova

Communication Specialist -Integrated Campaigns & Digital Storytelling, Rogers Communications

Keith Farley

Managing Director & VP, Aflac Northern Ireland

Kelli Mccarthy

Director, Media & Digital Operations, PepsiCo

Kelli nicholson

Director Brand Marketing, Panera Bread

Kevin Sidell

Director, Experience Planning, The Kellogg Company

Kim Curtis

Director of Global Powered Toothbrushes & Devices, Colgate-Palmolive

Kim Freer

CMO, Yoshinoya America

Kim Lewis

VP Digital Strategies, Sonic Drive-In

Kim Stokes

Head of Marketing, GoodCell

Kirsten Hamstra

Director of Worldwide Social Marketing, Lenovo

Krista Phillips

Head of Brand Strategy, Advertising & Agency Management, Global Consumer Bank, Citi

Kristi Gole

VP Head of Transformation, Global Hotel Alliance

Kristin Mateja

Head of Brand, Morningstar

Kristina Smith

VP Digital Marketing, The Riveter

lauren hawks

Sr. Director Seasonal Marketing, Walmart

leslie dell'anno

Director Digital Marketing Strategy, John Hancock Financial Services

Leslie emmons

VP Marketing, FabFitFun

Lexi Diedrich

Category Marketing Lead - Gaming, Best Buy

Lindsay Bennett

Executive Business Partner to CEO, Randstad NA

Lindsay Chastain

Sr. Director - Global Digital Marketing, Ancestry

Lindsay Sutton

AVP Digital Strategy Lead, John Hancock Financial Services

Lisa copeland

Director Global Brand Marketing, Hilton

Lockie Andrews

CIO & CDO, UNTUCKit

Lorena Hathaway

Marketing Director, Demand Generation, Americas, Pitney Bowes

Loretta huang

Director, eCommerce Marketing Strategy & Optimization, McAfee

Lou Dubois

Director of Editorial Content, Hilton

Luis Spencer Freitas

Director - Omnichannel & CRM, Moet Hennessy LVMH

Luke Elliott

Director Global Digital Intelligence & Capability, Brown-Forman

Lynne Bartron

VP Global Marketing - Norton & Lifelock, Symantec

Mallory Pilcher

Head of Brand, Stumptown Coffee Roasters

marc walkin

Marketing Director - Print & Marketing Services, Staples

Mario Monroy

Brand & Marketing Director, Duracell Latin America

Marisa Burton

Director of Field Marketing Services, Firehouse Subs

Mark messing

Director of Loyalty Program, Domino's Pizza

Mark Mraz

Director - PPC & Marketplaces, Jockey International

Martin Morse

Executive Director of Strategy, Bulletproof 360

Mathieu Gamache

Senior Marketing Manager, Hershey Company

Matt Repicky

SVP & CMO, Jos. A. Bank Clothiers

Matthew Fantazier

Sr. Brand Manager -Baby Care, Johnson & Johnson

Maureen ertel

Director of Marketing, Williams-Sonoma

Meenakshi Nagarajan

VP Marketing, sweetgreen

Melissa hughes

Global Marketing Director, L'Oréal

Michael Ribero

Head of Brand & Media, Sling TV

Michael Rotella

Director Product Management, WW

Michael Sabbia

Sr. Director - Current Business & Innovation, Galderma

Michelle fernandez

Head of Marketing, 1-800-flowers

Michelle Taite

Head of Global Marketing, QuickBooks, Intuit

Mike Italia

Head of Social Media & Digital Content, Mars Wrigley

Mike mcdowell

Innovation Partnerships Manager, RB

Mike Nascimento

Sr. Marketing Manager - New Customer Experience & Digital Acquisiton, Young Living Essential Oils

Mike summers

Global Head of Startup Accelerators for Digital Capabilities, Johnson & Johnson

Mitsi Portwood

Sr. Manager, Brand Marketing, Krystal Co.

Molly verette

Sr. Manager - Social Marketing & Consumer Brand Public Relations, Kohl's

Monica O'Hara

CMO - WordPress.com, Automattic

Morgan Ferrarotti

Sr. Director of Integrated Marketing, MassMutual

Natalie Bowman

Managing Director Marketing & Advertising, Alaska Airlines

Nate Koch

Senior Manager, Social Marketing + PR, Kohl's

Neena Graham

Senior Director, Marketing Analytics and Personalization, Total Wine & MOre

Nick Hayes

Director - Brand & Global Advertising, Hotels.com

Nick Holt

Director - Brand Creative, Weedmaps

Nicole Fraley

Associate VP Digital Marketing, Victoria's Secret

Nicole Kane

Director - Precision Marketing, Molson Coors

Nicole Kulwicki

Head of Brand Building, Snacking, & White Spaces The Kraft Heinz Company

Nicole Sorensen

Sr. Brand Manager - Hillshire Farm, Tyson Foods

Orchid Bertelsen

Head of Digital Innovation, New Business Models & Ecosystems, Nestle USA

Pablo Henderson

VP Marketing, Equinox Hotels

Paras Shah

Director of eCommerce, Georgia-Pacific LLC

Pat LaCroix

Global Director - Demand Generation, Bose

Patrick pho

Sr. Content Producer & Production Manager, Volkswagen of America

Paul Gelb

Head of Digital Activation & investment, Bayer

Phil Grieco

Sr. Director - Brand Strategy & Consumer Insights, Monster Energy

Rachel Weiss

VP of Strategy and Growth, L'Oréal

Rafael Lopez de Azua

Global Director of Media, Coty

Randall Hall

Lead Manager, Wireless Digital Strategy, AT&T

rebecca traverzo

VP Marketing, ThirdLove

Renata Riechelmann

Rick buie

Head of Brand Advertising, Amazon Business

Rob Bullough

Global Brand Marketing Director, Electronic Arts (EA)

Robecta Ma

Global Marketing Lead - Transportation, Airbnb

Roger Koman

VP Media & Marketing Services, Eggland's Best

Roisin branch

VP - Brand Marketing & Travel, Equinox

Royce Carvalho

Director of Marketing - Gatorade & Bolt24, PepsiCo

Russell Ball

Global AV/Media Operations Manager - Hygiene & Home, RB

Ryan anderson

VP Marketing - Growth Brands, Quest Diagnostics

Ryan Fleming

Marketing Director - Innovation, Morton Salt

Ryan Johnson

Department Manager - Marketing Communications, Mercedes-Benz USA

Sabrina Cherubini

VP Marketing - Customer Strategy, Ann Inc

Sachin Puri

VP Marketing, McAfee

Sam Niburg

Sr. Manager - Global Digital Experiences, McCormick & Co.

Sandhya Simhan

Director - Marketing & Communication, deeplearning.ai

Sapna Parikh

SVP - eCommerce & Digital, Kendo Brands

Sarah Sachs

Director Freestyle Marketing, Coca-Cola Company

Sarah Tabb

VP - Brand & Marketing, Momofuku Milk Bar

Scott Bishoff

SVP, Digitas NA

Scott Yacovino

Brand Director - Advil, GSK

Serene chan

VP Marketing, Freebird Rides

Shannon Gross

Director of Content Strategy, Dallas Cowboys

Shaun Healy

US Media Director, Dyson

Simeng Zhu

Head of Connections, Labatt Breweries of Canada

Simon Kopec

Sindhura Polasanapalli

Director of Brand Marketing, Keurig Dr. Pepper

Stephanie Nordstrom

Global Social Media Lead, Amazon Music

Stephen murphy

VP - Banking & Payments - TransUnion

Steve Kennedy

VP Marketing - Head of Digital & Media, Nestlé

Steve McGowan

RVP - Shopper Marketing & Strategic Partnerships, Mondelēz International

Steven Ruhl

Director - Head of Global Running & Metropolitan Consumer Marketing, New Balance

Sumantro Das

Sr. Director - Product Innovation & Growth Brands GM, 1-800-FLOWERS.COM

Sunil Subhedar

Global Head of Programmatic Advertising & Technology, Canva

TANIA NEMARIC

VP Brand Marketing, 1-800-FLOWERS.COM

Tia Cummings

VP, Marketing, Walker & Co. Brands

Tina Portillo

Director of Marketing - Specialty Banking, Scotiabank

Tony Ambroza

Chief Brand Officer, Carhartt

Tracey Del Moral

Director of Marketing - OshKosh B'gosh, Carter's

tricia Teschke

Director - Marketing & Brand Strategy, Los Angeles Clippers

Tyler rochwerg

Digital Marketing & Innovation Manager - Neutrogena, Clean & Clear, Rogaine, Johnson & Johnson

Ursula Ringham

Head of Global Influencer Marketing, SAP

Vinny Rinaldi

Principal - Programmatic Partner Manager, Amazon

Wade Allen

SVP & CDO/CIO, Brinker International

Yana Kershteyn

Sr. Director - Consumer Marketing, Cox Automotive

Zach Barkus

Health Consumer Marketing Lead, WEX

Zach West

Sr. Manager, CRM - Lifecycle, Stitch Fix

Zehra Raza

Sr. Marketing Manager - Sweets, Refreshments, Premium & Variety Chocolates, The Hershey Company

venture Advisory Council

The BI Labs Venture Advisory Council is a select, highly engaged group of venture and growth equity investors with interests in the areas of digital marketing and other tech-enabled enterprise B2B services. Members of the Council leverage expertise and connections to help develop successful Growth client engagements.